Strategies to SEO Optimize your Website

With all of this talk about SEO, what exactly is it and how can you make it work for you? “SEO”, also known as “Search Engine Optimization” is the use of key words, whether in your website URL, blog, or content within your website, to attract internet traffic. Here are some tips on how to make some changes to potentially bring internet traffic to your website. Many of these changes are easy to implement!

Research Top Search Terms

The first step is research. Find out the most common search words depending on the type of business you have. Whether your business is related to health and fitness or selling artwork, do some research related to popular key words that pertain to these topics and create a running list. Once you have this list, you may be overwhelmed by your findings. Make sure you narrow down your list to what is most relevant to your business. For example, if you own a Yoga studio, the words “weights” or “barbells” may have come up as popular health and fitness terms, but it won’t be helpful to capitalize on these terms if you don’t provide services directly related to those search terms. Once you narrow down your key search terms list, you have a list of not only the most popular search terms that you can use to optimize your website, but also items that are a true reflection of the business you are promoting.

Integrate Search Terms into Your Website

There are several ways to integrate the keywords found as a result of your research. Here are a few

  • The homepage of your website. For example, on  the homepage of our website, there is slideshow right on the home page that lists the services we offer. This is an easy and effective way to integrate key words for SEO optimization into your website.

  • In page names, meta tags, and URLs. Having a powerful keyword in the URL of your website is an effective way to drive internet traffic. Most people understandably prefer to have their company names in the URL, however there are ways to be descriptive while still maintaining the integrity of your brand. For the example of a children’s daycare center, instead of using, try utilizing  Although the URL will end up being longer, its descriptive nature is ideal for SEO optimization. Page names consist of how you choose to name the different individual pages within your website, for example, How you name these pages is another subtle but effective way to use your key terms. Meta tags are key words that are embedded within the code of your website. Although it is something you can’t physically see, it also aids in picking up key words for SEO optimization. Metatags and page names are something you can certainly work with your website developer to refine.


  • With content and blog posts. Blogging regularly has become key to maintaining a social media presence, especially for small business. Another way to integrate your key words is by including them in your blog posts. This should be easy, as the keywords should already be related to the products and services that you offer. Whether you blog once a month, once a week, or every day, find ways to integrate keywords into your blog posts.

Optimizing your Website for SEO can be both easy and fun when you have a plan. If you need some additional help we offer professional consultation on SEO optimization. Contact us for a quote and we will be happy to help take your website to the next level.