Tools to Automate your Small Business Marketing Strategy

Finding ways to automate tasks that would otherwise take up a lot of your time is key to running a successful business. It would be great to have infinite amounts of time, help, and resources, to market and run your business. However, the reality of running a small business is the need to do more with less without sacrificing in quality. Luckily there are several tools out there that can help you automate these day to day tasks that will give you the free time to focus on other aspects of your business without sacrificing on quality. These tools can do everything from automating your digital marketing strategy and social media management, finalizing contracts with your clients, to creating imagery for your social media accounts and blog posts. Many of these products are also free or cheap to use.

Hootsuite

Posting consistently on social media can be a struggle for small business owners. Having the availability and time to post can be a challenge while managing the day to day operations of a business. This is why Hootsuite is the perfect solution to manage your social media marketing strategy.  Hootsuite allows you to post to multiple social media platforms at once using one tool. The image below provides a good example of the dashboards and it’s features. Another great aspect of Hootsuite is the ability to schedule social media posts ahead of time which means that you can schedule a week’s worth of posts on a Saturday afternoon.  Many features are free; however, reasonably priced plans are available if you would like to take advantage of a more robust platform. You can find more information at www.hootsuite.com.

MailChimp

We have discussed the importance of implementing an email marketing campaign in previous blog posts as well as in our 2017 Marketing Planning Guide. MailChimp allows for you to automate your email marketing campaigns with some great features. Once you have planned out your email marketing strategy, MailChimp provides an automated solution to get those emails out to your customer base on your schedule, and provides the ability to design and make your emails visually appealing. Other great MailChimp features include the ability to create a digital newsletter, and create social media marketing campaigns. MailChimp can also provide analytics on how your marketing methods are resonating with your customers. You can find out more information and sign up at www.mailchimp.com.  The image below is a good example of the MailChimp interface used to design email campaigns.

Canva

Canva provides a great platform for users to create imagery for marketing event advertisements, social media imagery, blog post images, brochure designs, marketing materials, and much more. Hiring a graphic designer to design high visibility items such as your logo, website design, and business cards will always be a good investment. However, the need to have imagery in all of your marketing streams has become increasingly important when advertising nowadays and you may find yourself needing to create a lot of visual content.  Canva comes equipped with readymade design templates and is simple enough for anyone to use. You can even upload your brand colors and fonts to remain consistent to your brand imagery. Canva has countless designs fonts and imagery that you can choose from for your designs that are both free and cheap. Whether you are a more seasoned graphic designer or have little to no experience, Canva provides a ton of resources to to inspire you and get you started. Get started at www.canva.com.

Bidsketch

Bidsketch is a tool that you can use to generate brand friendly marketing proposals to your potential clients. Although proposals are generated later in the marketing process, it is the last step before you close a deal, making this your last chance to make a good impression. Instead of spending hours designing a professional proposal on your own, utilize Bidsketch to automate this process. Bidsketch utilizes features such as professional landing pages, several template designs to choose from, and the ability to tailor it to your branding imaging. Bidsketch also provides insight on your proposals such as, whether or not your client has viewed the proposal, accepted it, or declined it. The ability to obtain a signature using Bidsketch also increases the likelihood that your client will accept the proposal due to the ease of use.  See a proposal sample below and look for more information at www.bidsketch.com.

  

Even with all of these great automated tools, having a thoughtful marketing strategy is necessary to be successful. If you require assistance with coming up with a social media marketing strategy that incorporates these tools, we would love to help. Contact us today to discuss how our team at AMW Site Designs can assist with taking your marketing strategy to the next level.